January 4, 2013
There is a certain feeling of solace and uneasy peace that comes from not going out, staying in, being an introvert.
The uneasy part is knowing what would make it comfortable is the company of another fellow introvert.
To be different and away from this world is one thing, to be all of these together with someone is another.
:)
The uneasy part is knowing what would make it comfortable is the company of another fellow introvert.
To be different and away from this world is one thing, to be all of these together with someone is another.
:)
January 3, 2013
Hello.
Picking out an outfit for Friday, sometimes it's fun, other times stressful over the amount of clothes I have.
January 2, 2013
I love You With All My Heart
Sometimes when people have been left so hurt, alone and deserted all they have left is love. Pure, unconditional, truthful, never ending love.
Problem Child Problem Kitty
Twin Tuesday was in full effect yesterday as my glorious Bengal Bentley and I had to pose for the irony of my Workshop "Problem Child" t-shirt.
Facebook ‘Likes’ are Worth a Thousand Words, Literally
Have you ever ‘liked’ something on Facebook? Whether its a picture, status, product or service, ‘liking’ is a simple way to show an interest in something. As a generation saturated in social networking, we may take a lot of small things like Facebook’s ‘like’ application for granted, not thinking of its true potential, especially in creating awareness. Recently, Porsche became the quickest automaker to reach 1,000,000 fans on Facebook. How did they celebrate this social media achievement? Porsche printed the names of 27,000 fans who ‘liked’ their Facebook corporate fan page onto the body of their new hybrid 911 GT3 R racecar as a thank you to their million fans who made their social network success possible. The names were chosen at random from their fans and set to a Facebook-themed design with navy blue and white accents.
I don’t know about you but I can’t think of a better way to show fan appreciation than adorning their names on a car worth well over $250,000. From a public relations standpoint, Porsche’s use of social networking to gain publicity is a great initiative for them and other companies to start adopting. Porsche even created a separate “thank you” campaign and website for their fans to see the process of the car’s creation and search for their name on the car. Not only does this campaign portray the luxury automaker as a friendly and fan-loyal company, it brings awareness to the auto industry’s current eco-friendly car trend. By combining their fan loyalty with the popularity of hybrid vehicles, Porsche gets publicity, awareness, record setting and novelty points for releasing news in an unorthodox manner. For a company like Porsche, social responsibility to the environment and social interaction with their consumers and fans are connected. Porsche’s use of Facebook is an example of how the use of social networks can create more than just a digital and perceived connection between corporations and consumers but also a literal one.
What do you think about Porsche’s social network idea? Do you know any other companies that have used social media to connect with their fans in a creative way?
Become a fan of Porsche at http://www.facebook.com/porsche and check out their “A Million Thanks” campaign at: www.porsche.com/thankyou.
I don’t know about you but I can’t think of a better way to show fan appreciation than adorning their names on a car worth well over $250,000. From a public relations standpoint, Porsche’s use of social networking to gain publicity is a great initiative for them and other companies to start adopting. Porsche even created a separate “thank you” campaign and website for their fans to see the process of the car’s creation and search for their name on the car. Not only does this campaign portray the luxury automaker as a friendly and fan-loyal company, it brings awareness to the auto industry’s current eco-friendly car trend. By combining their fan loyalty with the popularity of hybrid vehicles, Porsche gets publicity, awareness, record setting and novelty points for releasing news in an unorthodox manner. For a company like Porsche, social responsibility to the environment and social interaction with their consumers and fans are connected. Porsche’s use of Facebook is an example of how the use of social networks can create more than just a digital and perceived connection between corporations and consumers but also a literal one.
What do you think about Porsche’s social network idea? Do you know any other companies that have used social media to connect with their fans in a creative way?
Become a fan of Porsche at http://www.facebook.com/porsche and check out their “A Million Thanks” campaign at: www.porsche.com/thankyou.
http://www.porsche.com/microsite/facebook/international.aspx
Original can be read here.
Be Careful What You Put Your Name On– 'Kardashian Kard' Controversy
The Kardashians have their image and name behind a clothing line boutique, beauty products, a book, a new jewelry line for BeBe and just recently a credit card. Branding themselves with these products has mostly improved their celebrity status. However, if you think celebrity fame and name equal instant success in all endeavors, you’re mistaken. Recently, the Kardashian sisters and their company, Dash Dolls LLC, were hit with a $75 million lawsuit over the termination of their Kardashian Kard, a pre-paid MasterCard held by Revenue Resource Group LLC who reported “being severely financially impacted” over a pulled 2-year contract, says Fresno Bee.The lawsuit came about when the Attorney General of Connecticut opened an investigation of the Kardashian Kard for claims of possibly illegal and outrageous card fees to its users. The sisters terminated the contract for the use of their name and image on the card after being informed of this.
The Kardashians have a very loyal fan base of mostly young women, who would probably love the idea of having a Kardashian credit card. In fact, Resource Group LLC reported 140,000 hits after the card was launched in November. That said, it was a strong decision by the Kardashian sisters to terminate the card because they sacrificed a possible big business venture for the sake of their name and image.
However, the suit claims the sisters signed the agreement acknowledging the fees on the card. If that is true, it may raise some questions to their credibility as businesswomen. This situation ultimately brings up the ethical question of whether or not you should promote a product or service when you are aware of unfair terms to its consumers.
Despite the controversy, the Kardashians are still a very strong force in entertainment and have experienced no apparent change in their fan base due to this situation. Even if it was bad publicity, the Kardashian sisters and their name remain unaffected for now.
This guest blog was written by PRowl Public Relations staff member Jessica Lopez.
The Kardashians have a very loyal fan base of mostly young women, who would probably love the idea of having a Kardashian credit card. In fact, Resource Group LLC reported 140,000 hits after the card was launched in November. That said, it was a strong decision by the Kardashian sisters to terminate the card because they sacrificed a possible big business venture for the sake of their name and image.
However, the suit claims the sisters signed the agreement acknowledging the fees on the card. If that is true, it may raise some questions to their credibility as businesswomen. This situation ultimately brings up the ethical question of whether or not you should promote a product or service when you are aware of unfair terms to its consumers.
Despite the controversy, the Kardashians are still a very strong force in entertainment and have experienced no apparent change in their fan base due to this situation. Even if it was bad publicity, the Kardashian sisters and their name remain unaffected for now.
This guest blog was written by PRowl Public Relations staff member Jessica Lopez.
Original post can be read here.
Want to Get Noticed? Set a Record.
The next time you check out the Guinness World Records look past the glass eaters, world’s largest pizza, tallest people, and other weird acknowledgments and you may be surprised at what you find. In a new marketing and publicity initiative, some prominent companies are taking “getting noticed” to a whole new level.
Recently, Estée Lauder found their way into the record books by setting a record for the “most landmarks illuminated for a cause in 24 hours.” Estée Lauder’s Breast Cancer Awareness Campaign illuminated over 40 worldwide landmarks in pink lights for Breast Cancer Awareness Month. Another bold publicity move was seen with luxury hotel company Starwood Hotels & Resorts Worldwide Inc., who set a record for the “largest-ever resistance-band strength-training class.” The Jim Pattison Group, who owns the Guinness World Records, brought on these publicity stunts by creating a new marketing records division as well as a PR division in order to help companies market their brands and gain media attention.
These bold marketing tactics certainly catch people’s attention and are entertaining, but are they effective in building awareness of the company? That all depends on what the company wants and what the company actually gets from the stunt.
In Estée Lauder’s case, their pink illumination record certainly gained attention from the media but was probably not needed to bring attention to an already widely recognized health campaign. The company had already made its mark by being behind one of the most recognizable symbols for breast cancer, the pink ribbon. They co-created the symbol with SELF magazine, and it appears on many of their make-up products.
As for Starwood Sheraton, their world record helped in promoting their new upgraded fitness programs at the hotel, where about 270 people participated in a fitness class in the rain. This type of record-breaking publicity stunt can be beneficial to the company because it not only gains immediate attention for being out of the ordinary, but it is also a relatively inexpensive marketing tactic. According to the Wall Street Journal, Starwood Sheraton spent $120 million on their fitness upgrade at the hotels but only spent about $4,739 on the Guinness Records process.
This trend of record breaking seems to be a cheaper and more creative marketing alternative for companies who wish to gain media attention without going through traditional marketing methods, which can be very expensive and require a lot of outside employment and time.
What do you think about these stunts? Are they effective? Would a Guinness World Record make you more aware of a brand or product? Let us know!This guest blog was written by PRowl Public Relations staff member Jessica Lopez.
Recently, Estée Lauder found their way into the record books by setting a record for the “most landmarks illuminated for a cause in 24 hours.” Estée Lauder’s Breast Cancer Awareness Campaign illuminated over 40 worldwide landmarks in pink lights for Breast Cancer Awareness Month. Another bold publicity move was seen with luxury hotel company Starwood Hotels & Resorts Worldwide Inc., who set a record for the “largest-ever resistance-band strength-training class.” The Jim Pattison Group, who owns the Guinness World Records, brought on these publicity stunts by creating a new marketing records division as well as a PR division in order to help companies market their brands and gain media attention.
These bold marketing tactics certainly catch people’s attention and are entertaining, but are they effective in building awareness of the company? That all depends on what the company wants and what the company actually gets from the stunt.
In Estée Lauder’s case, their pink illumination record certainly gained attention from the media but was probably not needed to bring attention to an already widely recognized health campaign. The company had already made its mark by being behind one of the most recognizable symbols for breast cancer, the pink ribbon. They co-created the symbol with SELF magazine, and it appears on many of their make-up products.
As for Starwood Sheraton, their world record helped in promoting their new upgraded fitness programs at the hotel, where about 270 people participated in a fitness class in the rain. This type of record-breaking publicity stunt can be beneficial to the company because it not only gains immediate attention for being out of the ordinary, but it is also a relatively inexpensive marketing tactic. According to the Wall Street Journal, Starwood Sheraton spent $120 million on their fitness upgrade at the hotels but only spent about $4,739 on the Guinness Records process.
This trend of record breaking seems to be a cheaper and more creative marketing alternative for companies who wish to gain media attention without going through traditional marketing methods, which can be very expensive and require a lot of outside employment and time.
What do you think about these stunts? Are they effective? Would a Guinness World Record make you more aware of a brand or product? Let us know!This guest blog was written by PRowl Public Relations staff member Jessica Lopez.
Orignal post can be read here.
Dropbox – The Best Collaborative Work Tool You’ve Probably Never Heard Of
We’ve all been there – the dreaded group project that required sending documents and many files back and forth over email. This is not only time consuming but can really put a damper on how the group communicates and if the group work is running efficiently. From my own experiences in group projects that required a lot of file sharing, documents and emails can be lost in the sea of hundreds of emails college students receive daily. Attachments are often troublesome to open depending on certain formats and operating systems used by the sender/receiver. With all the various platforms and formats catered to each computer it can often be stressful to waste time on converting and figuring out formatting. After all we’re college students not IT technicians.
Luckily there is an extremely useful tool available for those who are not tech savvy and it’s called Dropbox. Dropbox is a free file hosting service that lets users share photos, documents and videos anywhere and with anyone who uses it. As a Dropbox user myself, I have used it to share hundreds of edited photos and proposals without having to email them to myself for back-up and keep track of changes through them. Dropbox will also always save versions of your files so that in case a file does get deleted you can restore it through the website.
Perhaps the best thing about Dropbox is that it’s a relatively simple tool to use and can be a “killer collaborative work tool” according to Lifehacker.com because of its ability to sync files from the Dropbox website instead of going to a local hard drive to access files. Lifehacker.com says “The problem with making everyone provide access to their machine for everyone else is that it’s hard to maintain and doesn’t work well when sharing a particular file with multiple people. Like the previous method, it requires some effort.”
Recently I put Dropbox to the test by using it to save a presentation for my capstone class. I found it very time saving because I did not have to go back and forth with email attachments to see changes on the presentation. Also, accommodating different group members’ schedules was difficult but using Dropbox allowed anyone of us to edit and make changes and share them easily with everyone. This saved my group so much valuable time and effort, not to mention my email being free of 20-page long threads.
So when it comes to deciding whether to sift through endless emails to access a file or to simply go to a website or application on your computer to see a file, the answer for which will save you an unnecessary technological headache is clear. Dropbox will simplify your life and work.This guest blog was written by PRowl Public Relations staff member Jessica Lopez.
Luckily there is an extremely useful tool available for those who are not tech savvy and it’s called Dropbox. Dropbox is a free file hosting service that lets users share photos, documents and videos anywhere and with anyone who uses it. As a Dropbox user myself, I have used it to share hundreds of edited photos and proposals without having to email them to myself for back-up and keep track of changes through them. Dropbox will also always save versions of your files so that in case a file does get deleted you can restore it through the website.
Perhaps the best thing about Dropbox is that it’s a relatively simple tool to use and can be a “killer collaborative work tool” according to Lifehacker.com because of its ability to sync files from the Dropbox website instead of going to a local hard drive to access files. Lifehacker.com says “The problem with making everyone provide access to their machine for everyone else is that it’s hard to maintain and doesn’t work well when sharing a particular file with multiple people. Like the previous method, it requires some effort.”
Recently I put Dropbox to the test by using it to save a presentation for my capstone class. I found it very time saving because I did not have to go back and forth with email attachments to see changes on the presentation. Also, accommodating different group members’ schedules was difficult but using Dropbox allowed anyone of us to edit and make changes and share them easily with everyone. This saved my group so much valuable time and effort, not to mention my email being free of 20-page long threads.
So when it comes to deciding whether to sift through endless emails to access a file or to simply go to a website or application on your computer to see a file, the answer for which will save you an unnecessary technological headache is clear. Dropbox will simplify your life and work.This guest blog was written by PRowl Public Relations staff member Jessica Lopez.
Ditch the Magazines and Hikes to the Mall and Just Get a Blog Already!
The PR fashion industry is always changing with the latest trends and yes, social media, of course. With the rise of instablogging sites such as Tumblr and Instagram, the publics' demand for instant user-friendly fashion is growing every day. Before, fashionistas and aspiring designers would turn to hard copy magazines to get their daily fix on the industry but now the content is free and shareable on blogging platforms, which have become a favorite of fashion PR agencies to see the ongoing atmosphere of their audiences. Top designers and industry gurus such as Rachel Roy, DKNY, Vogue, and Urban Outfitters have official Tumblr blogs where they not only share products and company news, but also draw out inspiration from other fashion bloggers and followers globally.
This has turned the fashion industry from an "insider only" view, when in order to be in on the latest trends, you had to either work in the industry and be connected to someone, to a more friendly and personal one where literally anyone with a unique style and love for fashion can share and be updated on content. According to PRcouture.com, fashion is no longer exclusive to only a privileged few but has "established a new way of experiencing and connecting to like-minded readers through style, outfit photos and DIY, carving out places online that made fashion personal and discoverable through weekly posts."
This surge of fashion blogs does not necessarily mean that print editorial, photography and the runway show aspect of the industry are dying, that will always be there, but it does mean that fashion is becoming more disseminated to the masses and that diversity and accessibility is a key measurement of business and success. The industry has simply figured out where a new untapped public of fashion inspiration lies and is not wasting time looking over its market and creative potential. More importantly, social media sites have started a new wave of jobs for fashion companies that are highly in need of bloggers and trendsetters to manage their social media accounts and update them on the latest street culture and style of everyone else - and what better way to hire these people than from your own pool of followers? The industry has overall become less exclusive and all together more inclusive of everyone.
So if you're in need of your daily fashion fix or just want to share your diverse style then get a blog, follow your favorite designers and get inspired! Remember, you never know what designer could be using your style as an inspiration for their new Fall/Winter 2012 line someday!
This guest blog was written by PRowl Public Relations staff member Jessica Lopez.
This has turned the fashion industry from an "insider only" view, when in order to be in on the latest trends, you had to either work in the industry and be connected to someone, to a more friendly and personal one where literally anyone with a unique style and love for fashion can share and be updated on content. According to PRcouture.com, fashion is no longer exclusive to only a privileged few but has "established a new way of experiencing and connecting to like-minded readers through style, outfit photos and DIY, carving out places online that made fashion personal and discoverable through weekly posts."
This surge of fashion blogs does not necessarily mean that print editorial, photography and the runway show aspect of the industry are dying, that will always be there, but it does mean that fashion is becoming more disseminated to the masses and that diversity and accessibility is a key measurement of business and success. The industry has simply figured out where a new untapped public of fashion inspiration lies and is not wasting time looking over its market and creative potential. More importantly, social media sites have started a new wave of jobs for fashion companies that are highly in need of bloggers and trendsetters to manage their social media accounts and update them on the latest street culture and style of everyone else - and what better way to hire these people than from your own pool of followers? The industry has overall become less exclusive and all together more inclusive of everyone.
So if you're in need of your daily fashion fix or just want to share your diverse style then get a blog, follow your favorite designers and get inspired! Remember, you never know what designer could be using your style as an inspiration for their new Fall/Winter 2012 line someday!
This guest blog was written by PRowl Public Relations staff member Jessica Lopez.
Original post can be read here.
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