I don’t know about you but I can’t think of a better way to show fan appreciation than adorning their names on a car worth well over $250,000. From a public relations standpoint, Porsche’s use of social networking to gain publicity is a great initiative for them and other companies to start adopting. Porsche even created a separate “thank you” campaign and website for their fans to see the process of the car’s creation and search for their name on the car. Not only does this campaign portray the luxury automaker as a friendly and fan-loyal company, it brings awareness to the auto industry’s current eco-friendly car trend. By combining their fan loyalty with the popularity of hybrid vehicles, Porsche gets publicity, awareness, record setting and novelty points for releasing news in an unorthodox manner. For a company like Porsche, social responsibility to the environment and social interaction with their consumers and fans are connected. Porsche’s use of Facebook is an example of how the use of social networks can create more than just a digital and perceived connection between corporations and consumers but also a literal one.
What do you think about Porsche’s social network idea? Do you know any other companies that have used social media to connect with their fans in a creative way?
Become a fan of Porsche at http://www.facebook.com/porsche and check out their “A Million Thanks” campaign at: www.porsche.com/thankyou.
Original can be read here.